MCKINNELLS DOG FOOD – What is Freshtrusion?

Freshtrusion is a revolutionary process our number one Dog Store complete dry food follows, and I’m going to tell you all about it and why it’s good 😊.

From farms we know and trust

The Freshtrusion journey begins with our trusted farms and fisheries, where we collect only the finest fresh meats and fish, from our Scottish Salmon to our British Free Range Chicken.

Using refrigerated transport to maintain the highest quality conditions, the meats are collected and brought back to our production site in Lancashire, England, where they undergo extensive quality testing before being used in our unique recipes.

The Meat Kitchen

In the on-site meat kitchen, we gently cook each meat at circa 82ºC (180ºF) to protect the proteins and ensure maximum digestibility and nutritional value to your dog. With the use of world-leading technology, we are also able to reduce the moisture content of the freshly prepared meat and include increasingly high amounts of fresh meat into market-leading recipes.

More Fresh Meat Inclusion

We understand that dogs know fresh is best; that’s why fresh meat is our passion. Using our unique process, we develop recipes that provide unique claims in the marketplace, boasting the highest levels of fresh meat inclusion and providing the pets with the most flavoursome and nutritionally beneficial meal time.

Protecting The Protein

Animal material/meat that is used to produce dried meat meal is not collected at the source as fresh nor transported using refrigerated containers. It is instead collected from various locations and sent at ambient temperatures to a rendering plant where it is processed at very high temperatures (300ºF/150ºC) to extract moisture, separate fat and kill off the bacteria.

This process can also denature the protein and result in it being less digestible and, therefore, of lower nutritional value to the dog. On the other hand, our gentle cooking approach ensures the proteins are protected and thus provide increased bio-availability to the pet.

Human Grade Quality Oils and Fats

We press our own oils on-site in small batches using dedicated equipment that operates similar to a kitchen salad spinner where the oil is squeezed away from the meat.

This allows us to coat the kibbles with amazing high-quality fats and oils, seen normally in human foods, and gives us the full traceability back to the source, from the farm, fishery or boat. These oils are not your usual high temperature rendered ‘pet food grade’ oils. They are so fresh the laboratory testing finds little to no signs of oxidisation or ageing.



In line with Dog Store’s core values, we will only sell the best. We believe that McKinnells delivers this from start to finish. We also aim to keep costs as low as possible for our customers – why should keeping our dogs safe and healthy cost the earth! It’s a simple ask, and we deliver: all our bags are Buy one get one Half Price, saving anywhere between £7 and £30 a go!  Local delivery is free, and often same day. Why wouldn’t you make the switch!?



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